TOURISM AND LOCAL MANAGEMENT. EXPERIENCE IN THE FORMULATION OF THE SUSTAINABLE TOURISM DEVELOPMENT PLAN OF SAN SALVADOR DE JUJUY 2030 (JUJUY, ARGENTINA)

Abstract

This paper reports on the experience gained during the formulation of the Sustainable Tourism Development Plan of San Salvador de Jujuy 2030 (PDTS 2030). Its purpose was to propose a medium-term strategy that lays the foundation for consolidating the city as a significant tourist destination at the regional and national levels. The participation of stakeholders involved in the tourism industry constitutes both the main challenge and guiding premises of this work.

From a methodological standpoint, the study adopts a mixed-methods approach to action research, based on the analysis of primary sources (surveys of residents, interviews and workshops with key stakeholders) and secondary sources (official statistics, comparative plans).

Throughout the document, the four strategic pillars defined to achieve the stated objectives and goals will be presented. These pillars include 24 programs and more than 150 projects that will facilitate San Salvador to progress towards the desired management model, with a strategic focus based on sustainability, innovation, inclusion, and participation.