Life story and personal branding. UCSE DAR Visual Communication Design student experiences.

Abstract

The main objective of the topic addressed and problematized is to make visible and focus
the contributions of life stories to the construction and development of the "personal brand".
This study tries to capture the experience and vision of young university students about
the mentioned objective, such as students of the Visual Communication Design career,
students of the subject Corporate Design.
It is evidenced in this research, among other relevant considerations, how the preferences
of children to share with other games and learning were forging the decision to choose a
professional training on the part of these students, working in teams with others and the
impact on decision-making within their work heritage.